One of the mistakes hotels make with their marketing is making bookings the end of the funnel. To maximise lifetime revenue per customer, you need to extend your funnel, and one of the best ways is advertising in your hotel.
What does advertising in hotels do? It increases customer loyalty by showcasing offers, deals, promotions and helpful advice. These can be hotel and own-brand offers or offers from companies that pay you for advertising space.
The principle and benefit are always the same – in-hotel advertising generates additional revenue and increases lifetime revenue per customer. It’s a powerful way to engage with an already engaged audience.
Here are some of the best ways to deliver in-hotel ads:
Snap frames, also known as snap-together frames, are the perfect way to display posters inside your hotel. The frame is usually made from aluminium, while a shatter-resistant transparent acrylic sheet protects the poster.
You can get wall-mounted snap frames and suspended snap frames, as well as locking and open varieties (the frame snaps together but doesn’t lock). Locking snap frames prevent tampering for peace of mind.
Sizes available include A0 to A4.
Lockable poster cases
Lockable poster cases have a thick solid frame and transparent internal clips that hold the poster in place. They have a robust lock (more robust than a snap frame’s) and are designed to protect art and valuable posters.
Lockable poster cases are perfect for outdoor hotel advertising, and the larger sizes usually have two locks to stop tampering. You can also get felt lockable poster cases designed to display smaller individual pieces.
Every hotel needs leaflet holders for maps, menus, welcome packs, tourism guides and everything in-between. Desks should have as many leaflet holders as they need, and you should have a designated wall for leaflets too.
When desk space is limited, tiered leaflet holders are perfect, especially transparent ones, because they give the illusion of more space. You can also get outdoor leaflet stands with a lid that stops leaflets from flying out in lousy weather.
Tall Pavement Signs
Tall pavement signs are fantastic for hotel advertising because they give you lots of space for posters without impacting horizontal viewing space. You can use them inside or outside, and the tall size is guaranteed to get noticed.
Most hotels use A-frames to pull customers in off the street, but A-frames are equally at home near restaurant areas and check-in desks. Put yours in the lobby corner or against a wall under a light for subtle in-hotel advertising.
If you have offers, deals and promotions that can’t be conveyed with posters, literature stands let you stack brochures and brand magazines neatly. They are also perfect for complimentary newspapers and books.
The great thing about literature stands is that they are lightweight and portable, available in sizes A3 to A5. Customers will appreciate having easy access to literature, so be sure to add a few stands to lobbies and reception areas.