The best way for bakeries to attract customers is by opening the doors and letting all those delicious smells emanate into the street. But when the weather’s grim or nothing’s cooking, a decent POS display is the next best thing. Point-of-sale displays are fantastic at pulling customers in off the street and upselling in-store. Something…

Pavement signs are the best way to attract customers off the street, but their effectiveness is determined by ad size and messaging quality.The right pavement sign makes all the difference, making your advertising stand out while letting you swap out media with minimal effort.In this complete guide to pavement signs, we cover everything you need…

When it comes to framing advertisements, posters and signage, clip frames are among the most affordable and easiest to use solutions. Clip frames, aka Snap Frames, are perfectly suited to businesses that frequently swap posters out because swapping out media takes only a minute (you release the frame clips, replace the media, and clip the…

Great signage is essential to get your messages seen, whether it’s for parents’ evening or posters for school events. The right type of signage depends on where your media will live and how often it will be replaced. Here are the five best ideas for quick and easy school signage: 1. Snap Frames A snap…

The internet has made it so easy to book a holiday that few people visit a physical travel agency to look at deals. It means most people think the tourism industry is moving completely digital, but this isn’t true.The physical world of brochures, travel agencies and displays is here to stay, and display hardware –…

One of the mistakes hotels make with their marketing is making bookings the end of the funnel. To maximise lifetime revenue per customer, you need to extend your funnel, and one of the best ways is advertising in your hotel. What does advertising in hotels do? It increases customer loyalty by showcasing offers, deals, promotions…

Have you ever walked into a store and felt compelled to buy something? If so, the in-store advertising was probably on point. The effects might be subtle, but most stores play on consumer behaviour to boost sales, especially for non-essential items like clothes. Poster holders can display different deals throughout the year, while freestanding displays…

There’s a golden rule in retail, and that is people shop with their eyes. From the arrangement of a shop window to the font on a pavement sign, shoppers respond better when things are thoughtfully designed. The value of point of sale (POS) displays in retail cannot be understated. Without a POS display, you leave…

Increasing footfall is the ultimate goal for hospitality businesses that rely on customers entering their property. Restaurants, fast food outlets, pubs, bars, travel shops, cinemas, theatres and B&Bs are prime examples. One of the age-old ways to increase footfall in shops, restaurants and outlets is with a chalk A-board strategically placed to attract customers. People…

A snap frame is a poster frame that snaps shut with spring hinges. When the hinges are closed, the poster is held in place with pressure and a cover. The poster can quickly be taken out by lifting the hinges into a vertical position. Clip frames are an alternative to slide-in poster frames (frames that…