One of the mistakes hotels make with their marketing is making bookings the end of the funnel. To maximise lifetime revenue per customer, you need to extend your funnel, and one of the best ways is advertising in your hotel. What does advertising in hotels do? It increases customer loyalty by showcasing offers, deals, promotions…

Have you ever walked into a store and felt compelled to buy something? If so, the in-store advertising was probably on point. The effects might be subtle, but most stores play on consumer behaviour to boost sales, especially for non-essential items like clothes. Poster holders can display different deals throughout the year, while freestanding displays…

There’s a golden rule in retail, and that is people shop with their eyes. From the arrangement of a shop window to the font on a pavement sign, shoppers respond better when things are thoughtfully designed. The value of point of sale (POS) displays in retail cannot be understated. Without a POS display, you leave…

Increasing footfall is the ultimate goal for hospitality businesses that rely on customers entering their property. Restaurants, fast food outlets, pubs, bars, travel shops, cinemas, theatres and B&Bs are prime examples. One of the age-old ways to increase footfall in shops, restaurants and outlets is with a chalk A-board strategically placed to attract customers. People…

A snap frame is a poster frame that snaps shut with spring hinges. When the hinges are closed, the poster is held in place with pressure and a cover. The poster can quickly be taken out by lifting the hinges into a vertical position. Clip frames are an alternative to slide-in poster frames (frames that…

The Summer Bank Holiday is almost here, and with the official end of all Covid restrictions, it’s the first time in a long time that people will be able to truly kick back, relax and do whatever takes their fancy. As the end of school holidays approaches, this is traditionally a really busy time in…

It’s been a tough old time for retailers, but with the UK’s ‘non-essential’ retail sector now open for business – hopefully for good this time – shops are looking ahead to what will hopefully be a long, hot summer of business. After the ravages of a global pandemic, there’s a lot of lost ground for…

As we head into spring there’s a palpable sense of renewed hope right across the UK; lockdown measures are beginning to ease, the days are getting longer and warmer, and the Covid-19 vaccination programme is running smoothly. Before long, things should start to feel much more normal – and a big part of that will…

Shopping.  Love it or loathe it, retail is a huge part of our 21st century lifestyles and the profusion of vast, indoor shopping centres across the UK is proof of our insatiable appetite for retail therapy. But 2020 has been an incredibly challenging year for retail and the pressure is on right now to bolster…